Keys to Crafting Genuine Online Networking Messages
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We’ve all fallen victim to one too many spammy LinkedIn message requests—bland, impersonal, and all too common. It’s easy to hit “ignore” when someone clearly sends out a mass message or jumps straight into a sales pitch. These approaches miss the mark and often end up in the digital trash bin. But what if there was a better way to engage online that feels genuine and leaves a lasting impression?
If you're looking to make meaningful connections with people in your industry or your target audience, there are a few golden rules to follow for online networking—whether you're on LinkedIn, Instagram, or even email.
Why Authenticity Matters
The most important thing to remember is that people are bombarded with requests and demands for their attention daily. Standing out in the sea of messages means approaching online networking with the authentic goal of forming long-lasting, meaningful relationships. When you focus on connection instead of selling, you’re far more likely to gain someone’s attention and build rapport.
Whether you're reaching out to someone you've met before, requesting an introduction through a mutual connection, or shooting your shot with someone you admire, your messaging should always feel personal, relevant, and sincere.
Key Tips for Crafting the Perfect Message:
Attach a Note: When sending a connection request, always attach a note. Yes, it’s an extra step, but a well-crafted note can significantly increase your chances of being accepted. Think of it as your introduction—make it count.
Be Personal: Avoid generic messages at all costs. Generic messages are easy to spot, and they make the recipient feel like just another number on your list. Tailor each message to the person you’re contacting. Refer to something personal, like a previous encounter or mutual interest.
Don’t Sell Right Away: No one likes being sold to in the first interaction. Instead of diving into a sales pitch, focus on establishing a relationship first. Once a level of mutual interest has been established, you can naturally move toward discussing business.
Respect Their Time: Keep it short and respectful. Professionals have busy schedules, so avoid sending long-winded messages. Get straight to the point but remain courteous and considerate of their time.
How to Make the Perfect Connection
If you aren’t sure how to implement these tips in your messaging, don’t worry—we’ve got you covered! Below are some sample messages for common networking scenarios that you can adapt for your own needs.
When You’ve Met or Had a Previous Encounter
Hi Rachel,
I hope you’re doing well and staying warm in the Chicago cold! I attended your session on client acquisition during The Bridge retreat last week, and it was great to chat with you afterward. I recently came across your LinkedIn profile and wanted to reach out to connect. I’d love to continue our conversation and hear more about how things are going with your web design company!
Best regards,
Your Name
Important Points to Remember:
Remind them where you connected to jog their memory.
Show genuine interest in continuing the conversation without pushing for a sale or favor.
When You Need an Introduction from a Mutual Connection
Hi Ashley!
I hope you’re doing well and adjusting to your new role as Program Manager! Let’s catch up sometime soon—I’d love to hear how things are going. In the meantime, I noticed that you’re connected with Natalie Jenkins. Would you be open to making an introduction? I’m hoping to invite her to speak at an upcoming event my organization is hosting. Your connection would be greatly appreciated!
Also, let me know if you’d be open to grabbing lunch next Tuesday if that works for you!
Best,
Your Name
Important Points to Remember:
Make sure to re-establish a personal connection.
Show genuine interest in their current role or projects before diving into your request.
Create an opportunity to engage further, such as catching up over coffee or lunch.
When You’re Shooting Your Shot
Hi Samir,
I hope you’re doing well! I recently read your article in Business Insider on the Basics of Social Media for Business, and I found it incredibly insightful. Your point about consistently engaging with your audience really struck a chord with me. I’d love to connect with you here on LinkedIn and keep up with your future content!
Best,
Your Name
Important Points to Remember:
Reference something specific about the person’s work or accomplishments.
Don’t be afraid to reach out to someone new; just be authentic and relevant.
Make sure your message conveys respect for their work without being too formal.
Beyond LinkedIn: Making Meaningful Connections Across Platforms
While these examples focus on LinkedIn, the same principles apply across all social platforms. Whether you're engaging with someone on Instagram, Facebook, or through email, the key remains the same: be genuine, personal, and patient.
For example, if you’ve recently followed someone on Instagram and liked a few of their posts, don’t immediately jump into their DMs with a sales pitch. Instead, use that opportunity to express genuine interest in their content and begin building a rapport.
Here’s an Instagram DM example:
Hi Chloe!
I’ve been following your journey in sustainable fashion, and I just wanted to say how inspiring your work is! Your recent post about eco-friendly fabrics really opened my eyes to new possibilities for my own business. Looking forward to seeing more of your insights!
Or, if you're sending a personal email:
Hi David,
I recently came across your TED talk on leadership in the 21st century, and I found your perspective on empathy in business incredibly valuable. I’d love to connect and discuss some ideas that align with your work. If you’re open, I’d appreciate the opportunity to continue the conversation.
Best,
Your Name
The Takeaway: Build Lasting, Sincere Connections
No matter what platform you're using, the goal is always to create real, lasting connections. In a world filled with transactional messages and empty requests, authenticity is what sets you apart. When you take the time to craft messages that are personal, genuine, and respectful, you’ll not only build stronger relationships, but you’ll also open the door to meaningful collaborations, partnerships, and opportunities.
By following the approaches outlined here, you’ll stand out from the crowd, whether you’re on LinkedIn, Instagram, or simply sending an email.
The Connection Blueprint is your guide to making networking work for you—by building bridges that last.
